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WeMatch

Automatic rules: the loyalty program that runs itself

Three months of membership → Veteran role → exclusive content. No bots, no manual work, never touch roles again.

We with a cape and a magnifying glass inspects a tablet showing a community's real role management screen

Key takeaways

  • A rule is integration → attribute → condition → role. WeMatch evaluates continuously and assigns when the condition is met.
  • It works as a native loyalty program: “3 months → Veteran → unlocks content”.
  • Set it up once and never touch roles again. It is a We+ feature.

Before, the only way for external data to grant a role was by winning a mission. Now the role is granted the instant the condition is met, continuously and silently. That is what automatic rules are.

How it is configured

Integration → attribute → condition → role. For example: Instagram → posts published → ≥ 20 → “Active Creator”. Or WeMany → months of membership → ≥ 3 → “Veteran”. WeMatch evaluates and, once met, assigns.

Three consequences

  • Automated retention. “3 months → Veteran → unlocks X” is a native loyalty program. Other platforms need bots or human work for anything similar, and none can validate it against external data.
  • Scale without a moderation team. In communities of thousands of members, assigning roles by hand is not viable.
  • ROI in 30 seconds. Set it up once and never touch roles again. It is the best argument for We+.
The role is granted the instant the condition is met. No bots. No manual work.

Three rules to start with

  • Veteran: WeMany → months of membership → ≥ 3. Unlock a channel or content only seen by those who stay.
  • Active Creator: Instagram → posts published → ≥ 20. Recognize those who produce, not those who say they do.
  • Participant: WeMany → messages in the community → ≥ 50. Reward real conversation.

You can try the rule builder on the WeMatch page.

Frequently Asked Questions

What happens if the member stops meeting the condition?

WeMatch evaluates continuously. If the rule is set to revoke, the role is removed when the condition is no longer met; otherwise the role is kept.

Do I need We+ to use automatic rules?

Yes. Automatic rules, WeMatch, missions and badges are part of We+. On Free, roles are assigned by hand or by plan.

Which integrations can I use in a rule?

Today, the native WeMany plugin (activity on the platform) and Instagram. Shopify, MetaTrader 5 and Twitch are on the roadmap and up for a vote in Updates.

Keep reading.